I told Alexa to play “La Flame” - she had no idea what I was talking about, forcing me to amend my instructions - and began to crack open Scott’s alcoholic beverage. I was seeded two boxes of Cacti ahead of the drink’s March release, and I couldn’t think of a more appropriate setting to review it than to get loaded at my parents' house while playing video games. But his fans won’t need it to know they’re picking up a Cactus Jack-approved recipe for getting lit. His name doesn’t appear anywhere on the label, which may mean curious shoppers pick it up without having any idea of its associations with one of the hottest and strongest brand-wielding rappers in the game. Partnering with Anheuser-Busch for his own adult beverage should ensure wide distribution of his agave-sweetened drink that comes in three flavors: pineapple, strawberry, and lime. “Cacti,” Travis Scott’s entry into the massively trendy drink category that is spiked seltzer, has hit shelves beginning this week. And as of this week, you can now get drunk with Travis Scott, too. So too has your second or third meal of the day, whenever you may have chosen to eat his slightly altered Quarter Pounder meal and McDonald’s. Leisure has also been covered, giving you options for entertainment that have included playing with a Travis Scott Fortnite skin or shooting a fake gun in real life courtesy of Nerf. Once dressed, you can even smell like the rapper with his Byredo fragrance. And you can’t forget all his in-house apparel, which could comprise an entire wardrobe itself. Shoes are also accounted for, as Travis Scott has released more than 10 sneakers with Nike and Air Jordan. Those same collaborations could also help decorate your home, be it a three-foot “Cactus Jack” neon sign, a hotel door tag, or a chicken nugget pillow. You can wear apparel from his collaborations with McDonald’s, PlayStation, and Fortnite that include cardigans, puffer coats, and work jackets on top of the standard range of T-shirts, hoodies, and the like. When it’s time to get dressed, there’s no shortage of options. For breakfast, you can eat from his limited-edition box of Reese’s Puffs cereal. Scott helped to create the ad, according to a subsequent statement by Anheuser-Busch.The Travis Scott branded experience has come for nearly every part of your day. "We've been seeing the last 12, 14 months, the beer industry overall growing, driven by seltzers, but because seltzers are in the same aisle and same stores as beer, people are going back to beer, as well," he said.Ĭorrection: In an earlier version, Anheuser-Busch CEO Michel Doukeris misstated Travis Scott's role in the Cacti commercial that appeared during the Grammy Awards show. Molson Coors now has multiple offerings of its own, including Coors Seltzer, and last year it inked a distribution deal with Coca-Cola for its Topo Chico Hard Seltzer.ĭoukeris said the presence of multiple hard seltzer brands is welcome, adding that the strength of beverage overall has even helped beer sales after years of decline. Cacti is the "last one to arrive in our innovation pipeline," Doukeris said.Ĭompetition in the category has heated up, too, following the success of early players such as White Claw and Boston Beer Company 's Truly in 2019. The company also has launched Bud Light Seltzer and Michelob Ultra Organic Seltzer. Personal Loans for 670 Credit Score or LowerĬacti is not Anheuser-Busch's first foray into hard seltzer, which has had explosive growth in recent years. Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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